Fernando and Humberto Campana for Lacoste
Brazilian brothers Fernando and Humberto Campana designed limited edition of polos for Lacoste – Campanas + LACOSTE series. The limited and super limited editions are produced exclusively in cooperation with Coopa-Roca.
Coopa-Roca is a socially responsible sustainable development organization based in the Rocinha favela of Rio de Janeiro that provides work for the very creative craftswomen and seamstresses who live in that underprivileged neighborhood.
Based in Sao Paulo, Estudio Campana is constantly investigating new possibilities in concept and uses for different clashes of materials. It creates bridges and dialogues where the exchange of information is also a source of inspiration. Designers Fernando and Humberto Campana carry the duality of their rural Brazilian background and the urban codes from their youth and adulthood. For the fourth Holiday Collector’s Series by LACOSTE, the Campanas have created an exclusive range of polos. The special edition of 20 000 pieces is based on their famed Alligator Chair, which shows how the reptiles pile up in mud beds during the dry season in their natural habitat. The brand invited the brothers to work on a reinterpretation of the classic polo shirt and to release a limited edition which would interact with the little alligator, the brand’s traditional logo. Being inspired by alligators is a recurring theme in the brother’s work, like their iconic Alligator Chair, which was based in the way those reptiles rest in their habitat.
The masculine shirt collection refers to the Anavilhanas islands, the biggest fresh water archipelago of the world, which is located in the Amazon. Because of that, they are isolated in different points. The feminine collection was inspired by the Lianas, which are a kind of woody vines that grows in Brazil’s tropical forests. To represent that the logos are organized in a random way, like the growing flux of a woody vine. They also released a third line, which is a special edition where the shirt is totally covered with Lacoste’s logo. The inspiration comes from intricate designs traditional of artisans from the north of Brazil. Besides those references to brazilian culture, the brothers looked for a way to integrate the shirt line and poor communities of the country.
